I’m delighted to be able to tell you that Ceuta Healthcare, who distribute Potter’s Herbals in the UK, has won an award for the “Best Over The Counter Marketing Campaign on a Small Budget” at the OTC Bulletin Awards.
Ceuta Healthcare won (deservedly, to my mind) the prestigious trade award for helping to bring to life the rich and distinctive history of Potter’s Herbals for our successful re-launch last year, and for creating a brand identity based upon myself and our company’s traditional values.
The packaging of all our products was also given a stylish facelift to help you spot them on the shelves, including the creation of a new logo emphasising “Est 1812”. The new packaging designs received a “Highly Commended for Best New OTC Packaging Design” at the awards.
I was especially pleased with the new ‘the most traditional of traditional herbal remedies’ strapline which has helped us get into new outlets and which I think will help us grow for many years to come.
Congratulations to the Ceuta team (pictured here with their award).